It’s now only a few weeks before UK distributor Madison opens its door to the public for its iceBike* show.
iceBike* is primarily a trade event, but also offers members of the public an opportunity to check out the latest bikes and gear from brands such as Shimano, Garmin, Profile Design, Saracen, Lazer and more.
This year marks 10 years of the free-to-enter show, which will take place on Saturday 27 and Sunday 28 February. This year, a whole host of exciting products will be making their first ever appearance to the UK public – we check out some of the highlights below.
Triathletes and time trialists will likely be won over by the Profile Design stand, which will feature several new aerobars, a fresh side-entry bottle cage and a disc-brake version of the company’s acclaimed 24 series carbon wheels.
Those with a sweet tooth will find it hard to ignore the MuleBar stand, which will be jam-packed with tasty nutrition products to try, including an updated line of energy gels.
Helmet-maker Lazer will be showing off its Revolution, a fully certified full-face mountain bike lid with a removable chin bar. You can read more about the Revolution here. Also on display from Lazer is the firm’s innovative Inclination Sensor, a clever device that detects when riders move out of the optimum aero position and alerts them to ensure that the position is maintained.
Other highlights include a new UK-made range of tyre sealants. Produced as collaboration between Nutrak and sealant specialist OKO, the three-product range includes Puncture-free Original, a sealant specifically for commuters, X-treme for heavy duty bikes and Magic Milk, for those looking to run a tubeless setup.
These picks are just a small snapshot of what to expect at the show, with lots more from the likes of Shimano, Park Tool, PRO, Genesis, Saracen, Pearl Izumi, Madison Clothing and many others. Spaces are strictly limited and filling up fast, so to avoid disappointment book a place at the show now.