Women cyclists are being promised champagne and cut prices to entice them into Evans Cycles stores.
The UK retailer is hosting a series of Ladies Nights at its shops throughout the country in May.
The aim is to ‘demystify’ the bike buying experience. Women attending will get advice on the best bike for them, and tips on maintenance.
Claire Beaumont, Evans Cycles fitness expert, said: “Cycling is a great way to keep fit. It’s a self regulated low impact exercise meaning you can ride at what ever pace you want.
“Cycling brands have realised this and there is now a very comprehensive range of clothing and equipment to accompany this great fat burning exercise. Cycling is a great way to exercise and easy to fit into your schedule – you can ride to work, ride at the weekend with the family or even go cycling with a friend and use it as an excuse to socialise”.
Each woman attending the events will get a glass of bubbly and an exclusive 10 per cent discount which can be used on the night.
The first 50 ladies through the door at each store will also receive an exclusive Ladies Night goody bag containing riding essentials like a water-bottle and multi.
There will also be a competition with £200 worth of Evans Cycles vouchers to be won at each store, accompanied by maintenance demonstrations.
And Evans has teamed up with cycle kit specialist Pearl Izumi to offer guests the chance to be kitted out tip to toe in Pearl Izumi cycling wear up to the value of £140.
To enter, download the Evans’ Ladies Night invitation, complete the entry form attached and hand it to a member of staff at the Ladies Night you attend.
The Ladies Nights are being held at the following stores:
Thursday 8th May Manchester
Tuesday 13th May London, Spitalfields
Thursday 15th May Bristol
Thursday 22nd May Brighton
Thursday 29th May London, Canary Wharf