San Diego-based Zoic Clothing, pioneers of the integrated baggy cycling short, have relaunched their website to reflect their focus on casual cycling and adventure travel.
New additions include the Zoic Blog, Commuter Corner and EcoZoic, a collection that features items using bamboo charcoal and organic cotton. In addition to these new sections, visitors can now comment and review their experiences with the product directly on each product page.
“We needed a website that enhances our image, content, and brand," said Zoic's brand specialist Ashley Bridges. "Our new products feature a more casual lifestyle approach to cycling and adventure travel.
“The new website is a platform that allows us to openly interact with our customers via product reviews, blogs, and forums, customer feedback that will shape our products in the future.
“Our goal is for Zoic.com to be an interactive resource center for national, regional and local topics such as commuting, events, races, trail reviews, local rides, sustainable products and practices, future product development, and family and kids’ cycling."
For more information, visit www.zoic.com.