Barloworld announced the continuation of its sponsorship of Team Barloworld into 2009. The sponsorship of the professional bike team started six years ago. For its commitment, Barloworld had received numerous accolades, both in South Africa and abroad.
Chris Fisher, Head of Corporate Marketing at Barloworld, stated that “Our current team is now stronger than ever before and we have high expectations for 2008. With invitations to both the Giro d’Italia and the Tour de France, Team Barloworld has already achieved one of [its] objectives of being invited to two of the Grand Tours and with nine wins already under the team’s belt, [it is] also well on [its] way to another successful season.”
Fisher added that “Team Barloworld’s focus for 2009 will be to compete for two of the four jerseys in each Grand Tour that we are invited to participate in. With this in mind, we have already secured Team Manager Claudio Corti and directeurs sportifs, Alberto Volpi and Valerio Tebaldi [for the next season].
“This sponsorship has become very public and accordingly we feel we owe it to our cyclists, employees and supporters around the world to communicate our continued commitment to the team,” the Barloworld marketing head concluded.
New co-sponsor for Lampre
Lampre established an important relationship with NGC Medical Spa, a few days before the start of Giro d’Italia. Staring with the Grand Tour around Italy, Lampre’s official race jersey will spot NGC logo. There are plans to extend the sponsorship into next year.
NGC Medical is a leader in the health sector, specialising in the management of cardiology and heart surgery wards services. In addition, there are branches offering surgical devices, electromedical and telemedicine equipment and computer applications for hospital wards. NGC is also offering emergency air lifts as well as organ air transport.
“This agreement satisfies both parties,” Giuseppe Saronni, Team Lampre’s manager, said. “The team finds a sponsor that shows enthusiasm and passion for cycling; this is a good thing for us. NGC Medical will have the chance to live the Giro d’Italia’s outstanding experience and, later in the season, support us in other races.”