BMC ProMachine SLC01 wins the Volvo SportsDesign Award
Hat-trick of design awards for Swiss bicycle manufacturer
“We are inspired by the pure and clean design and the unique character of the Pro Machine SLC01“ concluded the Volvo SportsDesign Awards jury as they declared the successful racing bike from the Swiss bicycle manufacturer BMC to be the best product in the “Wheelers” category.
This relatively new competition which is already highly regarded in design circles, is open to sports equipment manufacturers and designers from all around the world. Last weekend was the third time the awards have been held, this time at ispo winter 07, with 350 manufacturers entering products in eight categories.
For the BMC Pro Machine SLC01 this was already its third design award after winning the “Eurobike Gold Award 05” and the “red dot: best of the best award 06.” The SLC01 has been especially developed for racing and has been very successful on the professional circuit. It stands out thanks to its individual style and construction which have played an important role in function aspects such as weight optimisation.
BMC is the first frame builder in the world to produce a frame made completely using Easton Carbon Nanotube Technology (CNT), and the resulting frame, even though it weighs less than one kilo, still has excellent rigidity. This unique technology allows the typically unmistakeable and highly professional appearance of the BMC Pro Machine SLC01 which so impressed the jury of the Volvo Design Awards.
The BMC engineering team led by head of product development Rolf Singenberger is responsible for the development of the Pro Machine SLC01, which is being used this season by the Astana Cycling Team (however not in red but in the blue Astana Cycling Team livery). The visual appearance of the Pro Machine, as with that of the complete BMC range is created by NOSE Design Intelligence, Zürich.
The highly qualified Volvo DesignAwards jury said: “Everything about this bike shouts quality, craftsmanship, personalization and innovation.”