PIC: Chris Boardman (Courtesy) Olympic champion and world hour record holder Chris Boardman is introducing a complete line of Boardman bikes and accessories, available exclusively at Halfords. Covering road, mountain and commuter cycles, the Boardman line shall include 30 different frame sizes across 9 different models with prices ranging from £400 up to £1400. There will also be Boardman-branded accessories and a clothing range, including a carbon fibre bottle cage, jerseys, helmets and computers. Boardman is also the director of research and development for the highly successful Great Britain cycling team. “I’ve always been involved with every element of my professional cycling career right through to the bikes and equipment I used,” Boardman said. “I had the idea and desire to create a range of bikes to cover all disciplines and be available to a wide spectrum of cyclists. The partnership with Halfords is the perfect fit.” Halfords is to sponsor the ITV coverage of this year’s Tour de France, which begins in London July 7. Boardman will be one of the expert commentators featured on the daily programme.
Three-time Tour de France yellow jersey wearer Chris Boardman will introduce a complete line of Boar