Italy’s historic bicycle company Colnago is launching Colnago America in late February, it was announced from the Cambiago world headquarters. The new office and warehouse will be based in Chicago, Illinois.
“Over the past several years, Colnago has experienced exceptional growth worldwide, but to reach our full potential in the North American market, we felt for a while, we needed to make a change,” said Alex Colnago, Colnago sales manager.
“For the first time in the long history of Colnago sales in America, we will be in a position to have full control over our distribution, sales and marketing,” he added. “Now we will be able to offer more competitive prices, improved delivery and better service to our retailers and Colnago riders in North America.”
Colnago’s North American distribution had been managed by numerous companies over the years, including California-based Veltec Sports and Texas-based Trialtir USA. Soren Krebs, formerly of Veltec Sports, will become general manager of Colnago America. Ernesto Colnago founded his company in 1954. Multiple road, cyclo-cross and track world championships have been won on board Colnagos over the years.
Three-time world road champion Oscar Freire raced a Colnago for Team Rabobank
“This is the first time every in a long history that they are going direct,” Krebs said. “This is very exciting for me and for Mr Colnago and the Colnago family. It’s a new approach for them to work it this way. They will have much more control over marketing, pricing and activities in the market. Pricing will be more competitive because the distributor will not be in the middle. Pricing will benefit the dealer and the consumer.”
For more information, visit www.colnago-america.com.