A CLOTHING firm which eases cyclists’ consciences as well as their sore bums is hoping to win an award for being green.
Green Knickers makes organic, Fair Trade knickers and boxers with removable padding for bike riding.
The underwear, which features a bike wheel logo, and the slogan ‘Cycle More’ is made from naturally antiseptic bamboo and organic cotton.
Both knickers and boxers feature a velcroed-on pad, designed to make riding a more comfortable experience.
Company founder Rose Cleary-Southwood told BikeRadar.com: “The padding’s removable so you can take it off when you get to your destination. They are a perfect present for someone who’s trying to get into cycling.
“I wore them for the London to Brighton ride last year.”
Green Knickers operates under green principles, with many products made in London and raw materials coming from sustainable sources. The firm even transports its wares to local events by bike and shopping trolley to keep the carbon footprint of its organic cotton wares as low as possible.
Non-organic cotton production is one of the most polluting businesses of modern times, with just a single t-shirt taking 150g (6oz) of pesticide to produce.
Cotton workers in India have been left severely disabled by prolonged exposure to the chemicals sprayed on the crops.
Now Green Knickers is hoping its work to promote Fair Trade, and organic cotton will win recognition through The Observer’s Ethical Awards 2008.
The gongs are designed to highlight the work done to promote green causes, and you can vote here.
As well as small businesses like Green Knickers, politicians, campaigners, big thinkers and even supermarkets, each get a category in which to shine.
Fair Trade Fortnight starts today (February 25) and is aimed at promoting ethical businesses.
Green Knickers sell other designs apart from their bum-friendly padded range.
Prices range from £15 to £25.