Ellsworth goes pink for Breast Cancer Awareness Month

$50 donation for every special edition bike sold

April Lawyer's Ellsworth Dare downhill bike

Ellsworth is stepping up its Project Pink initiative to mark Breast Cancer Awareness Month. 


The US bike company is selling special edition pink bikes to raise funds for the Susan G Komen Breast Cancer Foundation and MarshaRivkinCenter for Ovarian Cancer Research.

Any of its ICT full-suspension models can be ordered in anodized pink with unique laser etching at no extra charge. Ellsworth will donate US$50 (£31) for each one sold.


This month only, each Project Pink bike will come with a free ‘Ellsworth Supports’ T-shirt, a pink WTB Rocket V Race saddle, a pair of ‘Save the TaTas’ socks from Sock Guy and a packet of Emergen-C Pink drink powder.