Ellsworth goes pink for Breast Cancer Awareness Month

$50 donation for every special edition bike sold

April Lawyer's Ellsworth Dare downhill bike

Ellsworth is stepping up its Project Pink initiative to mark Breast Cancer Awareness Month. 

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The US bike company is selling special edition pink bikes to raise funds for the Susan G Komen Breast Cancer Foundation and MarshaRivkinCenter for Ovarian Cancer Research.

Any of its ICT full-suspension models can be ordered in anodized pink with unique laser etching at no extra charge. Ellsworth will donate US$50 (£31) for each one sold.

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This month only, each Project Pink bike will come with a free ‘Ellsworth Supports’ T-shirt, a pink WTB Rocket V Race saddle, a pair of ‘Save the TaTas’ socks from Sock Guy and a packet of Emergen-C Pink drink powder.