Ellsworth is stepping up its Project Pink initiative to mark Breast Cancer Awareness Month.
The US bike company is selling special edition pink bikes to raise funds for the Susan G Komen Breast Cancer Foundation and MarshaRivkinCenter for Ovarian Cancer Research.
Any of its ICT full-suspension models can be ordered in anodized pink with unique laser etching at no extra charge. Ellsworth will donate US$50 (£31) for each one sold.
This month only, each Project Pink bike will come with a free ‘Ellsworth Supports’ T-shirt, a pink WTB Rocket V Race saddle, a pair of ‘Save the TaTas’ socks from Sock Guy and a packet of Emergen-C Pink drink powder.