Ever looked at the cycling jerseys available on the market and felt like you could do better? Well, when it comes to the aesthetic design element you can now give it a go. Scottish brand Endura has launched a custom kit option that means you can upload any design you fancy and get it printed onto one of its jerseys.
Endura joins the ranks of many cycle clothing companies in offering a custom kit option, such as Pactimo and Cuore, but is unusual in that it is one of only a few companies that offer this service with low order numbers — just one garment, in fact.
The Endura.me website takes prospective kit designers through the full process, from selecting the kit they want to uploading a design, seeing it visualised on a 3D rendered model, then saved, shared (if desired), and purchased.
Designs can be developed in a number of packages: Endura recommends Adobe Illustrator, but Photoshop, CorelDraw and others are also suggested. Files must be uploaded as AI, PDF, PNG or JPG formats and must be at a resolution of no less than 7,000×7,000 pixels.
The 3D design model is based on the same technology that Endura designers use themselves and once purchased the kit is produced in-house at Endura HQ near Edinburgh, Scotland.
The kit available
There are four garments available in the custom kit range: the WT Race Jersey (£99), the WT Bibshort with a custom hem graphic (£129), the WT Bibshort with full graphic (£139) and the Classic Jersey (£79). Prices are only offered in pounds sterling on the Endura.me website, so international pricing will be dependent on currency exchange rates at time of purchase.
All items are available in both women’s and men’s specific cuts, and from size XS to XL (women’s) and XXL (men’s).
A minimum order size of one opens up the custom-designed garment option to many more riders Endura
Order numbers and delivery
The minimum order quantity is just one item, which makes this an interesting development for riders looking for low numbers of kit for, say, charity events. Or how about the perfect personalised gift for the cyclist who has everything?
Endura states that the turn-around time is approximately three weeks from submitting your design to the garments being dispatched.
In the UK, delivery is typically next day, according to Endura, with the rest of Europe typically a week. International shipping may take longer. Delivery charges are zero for UK addresses and £10 for EU, Switzerland and Scandinavia. For other international destinations, shipping will be calculated by Endura to cover costs and it’s worth noting that the recipient will be responsible for any customs charges incurred.
Design and win
To celebrate the launch of Endura.me, the company currently has two competitions running.
Each of these designs, developed by students, can be viewed and voted on online Endura
In the first competition, members of the public are asked to vote for their favourite design from 12 created by students selected from a range of the UK’s best art institutions. The overall winner, based on the public vote, will be announced at a London event on the 1 December 2016 and will win a £5,000 prize.
The second competition — the People’s Prize — is open to the general public (UK only), but you have to register on the Endura.me website. To enter, simply submit a design to the competition website and then share it. The two designs with the most ‘likes’ will be judged the winner and will take home £500 as well as an all-expenses paid trip to London. The closing date is 5pm GMT on Friday 25 November 2016 and all entrants should check the terms and conditions of the competition on the Endura.me website.