Fight cancer, win an Orbea with Shimano Di2's Elden Nelson is raising funds for LiveStrong

The Orbea Orca with Shimano Dura-Ace Di2 electronic shifting., in partnership with Shimano and Orbea, is holding a fundraiser to benefit the Lance Armstrong Foundation (LAF). The winner of the ten-day (August 4 – 13) contest will become the owner of either an Orbea Orca or Diva (winner’s choice), outfitted with the Shimano Di2 group and PRO components, a retail value of approximately US$9,600.


Elden Nelson, who blogs as “Fatty” on, is fundraising for the LiveStrong Challenge primarily because his wife Susan of 21 years (the contest ends on their 21st anniversary) is in the final stages of a long-fought battle with breast cancer.

“I hate cancer and I love cycling,” says Nelson. “Raising money for the LiveStrong Challenge feels like I’m taking something awful and making something good. I have firsthand experience with what a great foundation the LAF is, and wanted to do something to help.”

Nelson is not new to unusual and creative tactics to lure cyclists into the fight against cancer. During the 2009 Tour of California, he and Scot Nicol of Ibis challenged Versus commentator Bob Roll to shave his head if they could raise more than US$5,000 for the LiveStrong challenge during the race. More than US$9,000 was raised, and Roll had Johan Bruyneel shave his head on television, as Lance Armstrong looked on and laughed.

More recently, the popular blogger Bike Snob NYC held a contest for Team Fatty — the team Nelson created for his LiveStrong challenge — where the winner got to meet the elusive blogger. This contest raised more than US$6,000.

“This is the sexiest contest we’ve ever had,” says Nelson. “I can’t imagine any cyclist not wanting this bike. And the fact that you’re doing something important — joining the fight against cancer — by entering the contest is gravy.”

According to Doug Ulman, president and CEO of Lance Armstrong Foundation, there are 28 million cancer survivors worldwide.

“This disease touches virtually everyone,” he said. “By next year cancer will be the number one killer in the world, and yet most of the world’s leaders lack any real plan to fight back. Now is the time to take action. That is why LiveStrong is mobilising a global grassroots movement to fight cancer with the LiveStrong Global Cancer Campaign.”

Do something good, win a dream bike

The rules for entering the contest are simple: for every US$5 donated at Nelson’s LiveStrong Challenge page, the donor gets a chance at winning the Orbea Orca with Shimano Dura-Ace Di2 components. The winner will be chosen randomly on Thursday, August 13, at Midnight MDT.

The winner can choose from a 2010 Orbea Orca or Diva. Either bike will be outfitted with a Shimano Dura-Ace Di2 group with Dura-Ace carbon tubeless wheels, PRO Stealth handlebar, PRO Vibe seatpost and other PRO accessories, for a bike worth approximately US$9,600.

Additional bike build details include:

  • Frame/Fork: Choice of 2010 Orbea Orca or Diva (size & colour available to stock on hand)
  • Shifters: Shimano Dura-Ace Di2
  • Derailleurs: Shimano Dura-Ace Di2
  • Brake calipers: Shimano Dura-Ace
  • Crankset/bottom bracket: Shimano Dura-Ace 7900 (standard 53/39 or compact 50/34)
  • Chain: Shimano Dura-Ace 7900
  • Cassette: Shimano Dura-Ace 7900 10-spd
  • Wheelset: Shimano Dura-Ace Carbon clincher tube/tubeless compatible wheelset
  • Tyres: Hutchinson tubeless
  • Handlebar/Stem: PRO Integrated Carbon Stealth 
  • Seatpost: PRO Vibe
  • Battery/Charger/Wire kits: Shimano Dura-Ace Di2

How to Enter

To enter, go to Nelson’s LiveStrong Challenge page and donate any increment of US$5. For each $5 donated, you are automatically given a chance to win. All money donated goes directly to the Lance Armstrong Foundation.


For more information, visit