Food retailer Iceland sponsors Welsh track project

Geraint Thomas lends his support to youth initiative


Track Attack, a project designed to give Welsh children aged 7 to 15 the opportunity to experience track cycling, has just received a huge boost in the form of title sponsorship from food retailer Iceland. Local cycling star Geraint Thomas is backing the project which should now be able to reach its full potential by providing more equipment, facilities and coaches to reach more youngsters in Wales.


The Iceland sponsorship follows in the footsteps of DHL who, earlier this year, made a significant investment in cycling youth development with the creation of the DHL Sprint School. The DHL Sprint School has been based at the Newport Velodrome since February and has proved a huge success providing track sprint training to young cyclists from across the country. Impressed by the success of the Sprint School Andy Pritchard, Managing Director of Iceland said:

“Here at Iceland we have had a long relationship with DHL and when we saw the great work being achieved by Guy Elliott and DHL’s sponsorship of Sprint School in Newport we felt we could really help grow the youth development work DHL have pioneered. Our commitment to this project is for three years and we hope in that time to help many young people to experience the thrill of track cycling as well as learn about living a healthier, fitter life.”

With the backing of Iceland, Welsh Cycling will be able to make huge steps forward and build on their recent success. Geraint Thomas is the perfect example of this success and emphasized the importance of projects like Track Attack in nurturing future talent and also increasing participation the sport,

“I started cycling at Maindy Flyers in Cardiff after seeing an advert for the club. I did really well and was instantly hooked and now I’m riding in races like the Tour de France,” he said.


“The Track Attack project will help make cycling more accessible for kids in Wales which is fantastic. It’s great that the project has received the backing of Iceland and with this support Welsh Cycling will be able to help riders develop at various levels.”