GT Bicycles and Ritchey Design Inc. today announced the signing of sponsorship agreements with the Jelly Belly Pro Cycling Team, a US continental road cycling team.
As a direct result of a strategic partnership with Jelly Belly Pro Cycling Team’s apparel sponsor Champion System, GT Bicycles signed a deal to become the exclusive bicycle frame supplier for two years starting January 1, 2008, replacing Orbea. Ritchey Design will be the exclusive provider of handlebars, stems and seatposts to the Jelly Belly Pro Cycling Team for the 2008 racing season.
“Our riders depend on their equipment, so they can focus on the extreme demands of training and racing,” said Jelly Belly Pro Cycling Team Director, Danny van Haute. “We’re excited to welcome these two strong partners to our distinguished roster of sponsors.”
The Jelly Belly Pro Cycling Team will be riding GT Bicycles’ carbon fibre monocoque GTR Team racing frame.
“GT Bicycles has a long-standing commitment to racing,” said Steve Reeds, executive vice president and general manager of Pacific Cycle IBD division, GT’s parent company. “We are proud to align GT Bicycles with the Jelly Belly Pro Cycling team.”
In the last two years, Jelly Belly Pro Cycling Team riders have accumulated 47 wins and close to 100 podium finishes in both domestic and foreign events as they’ve raced in front of nearly 9 million spectators.
In 2007, the team took the individual and overall victory at the Tour of Hong Kong to Shanghai, first place general classification rider at the Redlands Bicycle Classic, the Georgia Cup, the Tri Peaks Challenge, and the Missouri State Road Championships, as well as first place Team Classification at stage 7 of the Amgen Tour of California, a stage win at the Sea Otter Classic and Sport Beans King of the Hill jersey at the Nature Valley Grand Prix.
According to van Haute, with the addition of pro veterans Bernard Van Ulden and Olympic hopefuls Brad Huff and Todd Wells, the team is poised for another successful season in 2008.
Jelly Belly Candy Company – Fine Confectioner
ARAMARK – Worldwide Leader in Business Services
GT Bicycles – Bicycles
Richey Design – Cockpit components
Champion System – apparel sponsor
Campagnolo – Bicycle Components
Lake – Cycling Footwear
Gatorade – Hydration and Nutritional
Park Tool – Bicycle Repair Tools and Pumps
Rudy Project – Helmets and Performance Eyewear
Inno Advanced Racks – Automobile Bicycle Racks
Fi’zi:k – Saddles and Handlebar Tape
Speedplay — Pedals
Hutchinson – Performance Tyres and Inner Tubes
Arundel – Water Bottle Cages
© BikeRadar 2007