Mountain bike manufacturer Kona and car maker Nissan have announced a new grassroots racing program for up-and-coming local racers in Europe. The program will provide support for promising mountain bike racers, clubs and teams as they work toward the top ranks.
The Kona/Nissan Grassroots program will provide access to the latest racing bikes, race day and casual team kit plus race support at selected events as team members compete in cross-country, road, 4-cross, freeride or dirt jump events.
“As a forward-thinking brand with a long history in racing, Kona is keen to identify future champions by supporting the up-and-coming riders from the grass roots of our sport,” said Kona’s marketing manager, Russell Carty. “We’ve all been at the start lines of our local races at 7:00 a.m. battling our friends and we recognize the hard work and dedication that it takes to make it into the elite ranks of racing. We hope that with a little help we can help bring these local champions into the limelight.”
Grassroots team members will be identified, recruited and managed by each area’s local Kona dealer. Kona and Nissan will provide each Grassroots rider with a bunch of promo items to make them stand out from the pack. Each promotion piece will have room for the participating shop to put their logo as well as any additional sponsors the Grassroots members have.
The Kona/Nissan Grassroots program is currently available in the UK, France, Germany, Austria, Poland, Italy, Netherlands, Belgium, Finland, Sweden, Norway, Denmark, Switzerland, Spain, Ireland & South Africa.
For more information talk to your local Kona dealer and to find that dealer, see www.konaeurope.com.