Orange, a United Kingdom mobile phone service provider, launched its second TV advert for their new brand campaign, ‘Together We Can Do More’. The film tells the real life story of Mark Beaumont, a British man who broke the around-the-world cycling record by cycling 18,296 miles in 194 days, starting and finishing in Paris.
The film, directed by Danny Kleinman, opens on Beaumont walking into a room with four large projection screens, four walls and a stationary bike in the centre. As he begins to pedal, his memories are projected onto the screens as viewers hear Beaumont’s voice-over describing his experience. The images represent his life’s journey – from childhood to the day he broke the record – and all the people that contributed to his achievement.
Beaumont rolled into Paris on February 15, 2008.
Orange/Mark Beaumont television commercial
Mark Beaumont documentary