Peaty sells Royal Racing.
.But he’s still gonna be involved
Steve Peat and Nick Bayliss have sold Royal Racing, their MTB clothing
brand, to Valencia Sports Group Europe who are hoping to make it more
of a global concern. But Steve and Nick, who established Royal back in
2000, will both have a financial interest in the brand going forward
and will remain fully involved in the future development of the brand.
Steve is looking forward to taking Royal to the next level.
“This is something that Nick and myself are really excited about. I
have worked with the VSG guys for some time now with the 661 brand and
know what a good job they are doing. I can only see Royal going global
and huge over the next few years and I am stoked to still be a part of
my dream clothing brand. Royal is finally in the right hands.”
Nick Bayliss is already hard at work designing the next generation of
Royal clothing and is excited about the new venture:
“I’m stoked with the new collaboration with VSG. I believe this to be
the winning combination for the future success of Royal, allowing us to
offer our full range of rider inspired clothing and accessories to suit
every aspect of riding, We will endeavour to honour existing
distributor loyalties wherever possible and work with VSG to break new
ground. The Royal crusade begins!”