Sea Otter Classic: SRAM 2010 SRAM, Zipp, RockShox, Avid and TruVativ Share on Facebook Share on Twitter Share on Pinterest Share on Whatsapp Share on Reddit Email to a friend By James Huang Published: April 18, 2009 at 4:30 pm Want a little more colour in your life? James Huang SRAM give Force an update for 2010 to make it the company’s second sub-2kg group. James Huang The biggest change comes with the new BB30-compatible crank which saves about 140g relative to the standard GXP version. James Huang The new Force brakes share their aluminium forgings with Red but are machined less aggressively to save costs. James Huang New forged alloy parts are now finished in a darker ‘zephyr silver’ hue. James Huang The standard carbon cranks remain largely unchanged save for the new graphics package. James Huang There’s little mistaking what brand of crank this is now. James Huang The top-end Red group remain unchanged for 2010 save for some minor chain and cassette revisions already put into production in January. James Huang The new ‘SRAM Professional System by Gore’ cables are sealed and specially coated for low-friction performance. James Huang Grub seals finish off the ends of the liner to keep dirt and water from entering. James Huang The abbreviated liner system offers similarly low levels of friction as on the standard sealed Gore version but is easier to install. James Huang Looking for something a little quieter? The PG-1070 cassette supposedly runs with a little less racket than the OpenGlide cassettes. James Huang Zipp introduced a brand-new 303 rim profile at Sea Otter. James Huang As compared to the outgoing version, the new 303 is wider throughout and also slightly deeper, too. James Huang Naturally, Zipp supply the 303 with their trademark dimpled surface. James Huang Built up with a lightweight 88 front hub… James Huang …and 188 rear, the 303 wheelset reportedly weighs just 1182g. James Huang Zipp have also added a 23mm-wide version of their Tangente tubular tyre. James Huang SRAM say their wheel programme has exceeded sales goals by two-fold. James Huang Now hitting production are the slick 1090-R2C bar-end shifters. James Huang