Sidi’s flower-power women’s road shoe

Kurt Kinetic partners US Breast Cancer Foundation

Girly or gaudy? The flower motif may not appeal to all female riders

Liquigas’ Filippo Pozzato proudly donned a pair of custom flower-motif Sidi road shoes during this year’s Milano-Sanremo classic and now the company has decided to bring the pattern to market – for women. 

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Save for the bold print on the Lorica panels, the Genius 5 Pro Woman will otherwise bear the usual technical features such as the new Millienium 3 sole, updated Caliper buckle, High Security System Velcro forefoot straps and hallmark Sidi fit (using a women’s specific last). 

Kurt Kinetic links with cancer charity

Kurt Kinetic will offer a limited-edition version of its popular Road Trainer beginning in mid-August to help raise money for the Susan G. Komen Breast Cancer Foundation.  

Save for the bright pink hue, the special fundraising models will be functionally identical to standard versions and will include the company’s trademark magnetically-coupled fluid resistance unit.

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“As a cyclist and breast cancer survivor I am thrilled to be part of this program,” said Kurt Kinetic national sales manager Pam Sayler.  “Within the cycling industry our customer base is nearly 50 percent women – and with an estimated 182,460 new cases of breast cancer expected to be diagnosed in 2008 [in the US] merging cycling with this cause is a natural, organic partnership.”