Specialized Bicycle Components has introduced “Specialized Suspension Sciences,” a dedicated website to showcase its new house-brand MTB suspension platform, Total Suspension Integration (TSI).
The futuristic museum tour explains, via extensive animation and video, Specialized’s Total Suspension Integration, FSR rear suspension, Flow Control Brain technology, FutureShock™ forks and AFR Shock™ rear shocks.
“We built this site to bring riders deep into the science of our full-suspension bikes, and provide information in a fun, experiential way,” said Specialized Interactive Director, Sean McLaughlin. “Riders will get more out of their bikes if they better understand what makes each one best suited for its intended riding experience.”
Specialized was one of the first bike companies to enter the world wide web in 1994. Creative direction of “Specialized Suspension Sciences” came courtesy of longtime Specialized partner Goodby, Silverstein & Partners; interactive direction from Struck Creative, with video production by The Collective.
Visit the site now for an extensive multimedia stroll through the museum. Here’s what Steve Worland had to say after the 2008 Specialized press launch in Spain. Visit Specialized for more information on other 2008 early release models.
© BikeRadar 2007