Top things to see at the Cycle Show 2017

Plus 10% off adult tickets for BikeRadar readers

There’s not long to go until the UK’s biggest cycling show of the year, with over 300 exhibitors and 500 brands confirmed, and BikeRadar is offering 10 percent off adult tickets when you book online in advance.


Taking place from 22–24 September 2017 at the NEC Birmingham, the Cycle Show is set to be bigger than ever this year, and it’s scheduled for the same weekend as VeloBirmingham.

Some of the world’s top bike brands will be showing their new bikes and kit at the NEC, with new exhibitors joining the line-up including Dolan, Ekoi, Trillion and Coyote.

Last year, over 6,000 people got to try out a bike on the Road Bike track from a selection of Bianchis, Pinarellos, Condors and Canyons. And this year, young bike riders will be well catered for with a track hosted by Isla Bikes, and one featuring the very latest Ridgebacks. 

And for anyone wanting to try an e-bike, you can try out the latest eMTBs on the indoor dirt track courtesy of Bosch, while there are over 100 e-powered city bikes to demo in the Shimano Steps eBike Village.

The Cycle Show has teamed up with Bosch to create an indoor e-MTB track so you can try the bikes out
The Cycle Show

New for 2017: the Pirelli Supercrit 

This year, the Cycle Show has teamed up with Pirelli to offer you an afternoon of bikes, burgers and plenty of beers.

During the afternoon show on the Saturday, 100+ elite riders will take to the crit track, just outside Hall 16, and an elite women’s and men’s race will run from 3pm. The show will stay open until 7pm for you to enjoy the race and soak up the atmosphere. 

More things to check out at the Cycle Show

Check out the Tour of Britain team cars and bikes, and rub shoulders with the stars from Britain’s premier road race
The Cycle Show
  • The Tour of Britain cafe/bar
  • BMX MTB jump show
  • The VeloVixen Women’s Cycling Hub 
  • The Wattbike Stage with the hottest cycling celebs
  • Check out all the new product launches

To claim your 10 percent discount on tickets, simply book in advance using code BKRDR3 via the link below.