Unite Bycycling partnership introduced in London

The Prostate Cancer Charity and The Tour of Britain teaming up

DJ Neil Fox joined ex senior decathlon champ Snowy Brooks (C) and ex road racer Magnus Backstedt in London March 27.

Magic 105.4 FM breakfast show host, DJ Neil Fox, joined ex road racer Magnus Backstedt and ex senior decathlon champ Snowy Brooks to introduce ‘Unite ByCycling’, a new partnership between The Prostate Cancer Charity and The Tour of Britain, in London March 27.


‘Unite ByCycling’ is an initiative set up to raise awareness and support for prostate cancer, which will feature a range of cycling events involving both professional cyclists and the general public. The activity is focussed around the UK’s premier professional cycling race, The Tour of Britain, and will extend to events that amateurs and cyclists of all abilities can enter, all with one goal in mind: to unite people through cycling and raise awareness of prostate cancer.

Fox, celebrity ambassador for The Charity, joined Backstedt, whose distinguished career includes a stage win at the Tour De France and victory at the famed Paris-Roubaix one-day classic, and Brooks, now a celebrity personal trainer who has been affected by prostate cancer.

Fox, who lost his father to prostate cancer in 2001, is looking forward to this new partnership.

“I am excited about getting on my bike and riding in support of Unite ByCycling,” he said. “My dad, who sadly died of prostate cancer eight years ago, would love this project and the way it will unite people and families through the fast growing hobby of cycling.”

The first event in the calendar is The Tour Series; a six-week series of city and town centre circuit races featuring the top 10 professional cycling teams in the country. Running from Thursday 21 May to Thursday 25 June, this community-based event offers great opportunities to see the professionals close up and a host of other activities for everyone in the family to get involved.

The Tour of Britain, Britain’s biggest free-to-attend sporting event, will run from Saturday 12 to Saturday 19 September, across eight demanding road stages. The race features the world’s top cycling professionals, all battling for the right to be crowned overall Tour of Britain champion following the iconic final stage in central London on Saturday 19 September.

In the coming weeks, The Tour of Britain and The Prostate Cancer Charity will be announcing a series of amateur participation events, in which the whole family can get involved.


For more information, visit www.unitebycycling.org.uk.