British track sprinter Victoria Pendleton will appear in a global advertising campaign for the Oakley Women’s brand in 2008.
Pendleton, a world champion and one of Britain’s gold medal prospects for the Beijing Olympics, was filmed and photographed in Manchester, where she lives and trains. Oakley photographer Jennifer Rocholl documented her life in the city and at her training base in the Manchester Velodrome and English Institute of Sport.
The campaign is called ‘Uniquely’ and will feature five new styles of women’s fashion eyewear. Along with Pendleton, surfer Sage Erickson, golfer Nikki Garrett, mountain bike rider Katerina Nash and triathlete Emma Snowsill will be part of the campaign. It will kick off in February 2008.