Boardman Bikes are continuing to go from strength to strength, with 2011 marked by sponsorship of the Pro Continental UnitedHealthcare Pro Cycling team and the launch of their high-end Elite Series mountain and road bikes.
Chris Boardman sat down with What Mountain Bike editor Matt Skinner at Llandegla Forest in Wales to explain how the company got off the ground, just how involved he is in bike development and the challenges of making bikes today.
The full interview appears in issue 129 of What Mountain Bike, out now. In the meantime, you can check out a clip in the video below:
Unable to load media