Bianchi, one of the world's oldest bike frame makers, are branching out – into watches.
First seen at Eurobike, the Italian company famous for the celeste colour scheme of their frames have released three Swiss-made watches in their new "Barcelona 1973" range, named to reflect Felice Gimondi's victory aboard a Bianchi at the World Championships that year.
The top model (€495, approx £420), is a stainless steel chronographic watch with a unidirectional rotating bezel. It's fitted with a silicone rubber watch strap and has a tachymeter.
Like the other models it has a sapphire crystal, scratch resistant face and is waterproof to 100m.
Two three-hand models are available as well, in 43mm or 38mm cases and finished in the same polished stainless steel as the top model. These are priced at €295 (around £250).
All models are available in Bianchi's celeste sky blue colour or black and white alternatives. And in a flashy twist on the standard watch box, these Bianchi numbers come in a stainless steel water bottle.
The watches will be on sale in November from Bianchi online and via selected Bianchi dealers.