Iconic custom framebuilding brand Bruce Gordon Cycles for sale

Bruce Gordon Cycles is on GoFundMe

Bruce Gordon has been in the bicycle frame making business for a long time, since 1974 to be precise. Now after more than 40 years of handbuilding bike frames and inventing components, the 69-year-old Gordon wants to retire and his business is up for sale. 

Included in the sale is the complete collection of Gordon's personal bikes
Included in the sale is the complete collection of Gordon's personal bikes

History for sale

The sale price of $250,000 (£190,975 / AU$319,530) includes all the framebuilding tools, Bruce Gordon products (except the tires), and interestingly, Mr Gordon's complete collection of 37 bikes, which is every bicycle he has built for himself since 1974. The product inventory of racks, brakes, toe clips, lights, stems and handlebars is valued at $50,000 (£38,190, AU$63,906).

Gordon's Rock n' Road tires will not be included in the sale. These tires are available in 700 x 43mm and 650b x 43mm and Gordon plans on keeping that part of the business for himself. 

Also included is the lease on the 4,000 sq. ft., two-story building, which houses a display room, mechanic area and powder coating station.

Legendary framebuilder Bruce Gordon is selling his business and inventory
Legendary framebuilder Bruce Gordon is selling his business and inventory

GoFundMe started to buy Bruce Gordon Cycles

Husband and wife Evan Bacon and Norma Herre-Baird have set up a GoFundMe to try to purchase Bruce Gordon Cycles. 

According to their GoFundMe: "We have formed a loose collective of passionate people and are working on electing founding board members and writing the bylaws to form a non-profit collective, which will technically 'own' Bruce Gordon Cycles and run the Bruce Gordon School and Museum of Framebuilding. We will run Bruce Gordon Cycles as a non-profit - we are doing this because we love bicycles, not because we want to make money."

The couple has Gordon's approval and even mentions that "no bicycle will be put on the streets without his stamp of approval. "

Whoever the new owners turn out to be, Gordon said "I will be available to help out in getting acclimated." 

Interested parties can check in with Gordon here or at the GoFundMe.

Russell Eich

Tech Writer, US
Russell fell head over heels in love with bikes in the '90s, and has been involved in the bike industry ever since. Between wrenching in bike shops, guiding professionally, and writing about bikes, Russell has honed an appreciation for what works, gained knowledge of what doesn't, and can barely contain his enthusiasm for what comes next. His two-wheeled passion continues in the Rocky Mountains high above Boulder, Colorado.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: High altitudes, forgotten singletracks, bike parks, roads without cars
  • Current Bikes: Custom Meriwether steel hardtail, Specialized S-Works Enduro 29, Kona Jake the Snake, Trek 69er, and a bunch more
  • Dream Bike: Yeti SB5c, Intense Tracer 275C, Black Cat custom road
  • Beer of Choice: Gin + Tonic
  • Location: Rollinsville, CO, USA

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