This video was produced in collaboration with Shimano
If one thing’s for sure, you’ll be seeing a lot of Shimano’s Ultegra R8000 groupset in 2018. We caught up with the brand at its stand during Eurobike 2017 to find out — in its own words — exactly why it’s such a big deal.
- Firmware update opens up customisation of Shimano's Steps e-bike system
- Shimano Ultegra R8000 groupset review
In this video, Erik van Kooten, Brand Manager Road at Shimano, talks us through everything from the Ultegra’s distinctive disc-rotors to the different shift modes available from its electronic variant.
We then get hands-on with the optional crank-based power meter that Shimano announced with the latest version of its top-tier Dura-Ace group.