Alongside the team launch for the Madison Genesis team for the 2014 season, Genesis head honcho Albert Steward also gave us a sneak peek of the new team machine.
The Genesis Mark 4 Volare is still constructed using Reynolds high-grade 953 stainless steel but they’ve made some significant changes both inside and out.
The frames are now made using custom butted size-specific tubing ensuring parity in stiffness across the size range. They''ll also be compatible with Shimano mechanical and Di2 groupsets. The other major change to the frame is a fresh graphic treatment.
Steward told BikeRadar: "Looking back at the previous model and seeing where we could make improvements it was obvious really. Rather than painting over the beautiful polished steel we’ve changed over to decals. By getting rid of the paint and lacquer we’ve actually reduced the frame weight by 100g!"
The team will be riding Dura-Ace Di2 equipped bikes with Dura Ace C35 tubular wheels, an Enve fork and finishing kit from PRO.
Pricing is still to be confirmed but is expected to be in line with the current 953 frames, which retail for £2299.99.