The clothing company Rapha has had success with various events like the Rapha Continental and the Gentlemen's Race; this year the company is rolling out Rapha Rides, a 19-city tour of free weekend rides, films and talks.
Rapha sells clothing online, but the brand has steadily been opening storefronts around the world. A new shop — Rapha calls them Clubhouses — is opening in Boulder, Colorado, this summer, and it will host the first of the Rapha Rides.
Unlike the informal race style of the Gentlemen's Rides, the Rapha Rides format will offer different options for all levels of riders, from city loops to "Transfer Rides" that include an overnight stay. These longer rides will cost $150, but the rest of the rides and other events will be free.
Rapha will bring in local celebrities for the weekend events to talk cycling.
Rapha has not yet provided more detailed information, but you can get on the mailing list at rapha.cc/rides.
The cities included are as follows. Dates have only been set for the US stops thus far.
- Boulder May 19-21
- San Francisco June 9-11
- New York June 23-25
- Los Angeles July 28-30
- Seattle August 25-27
- Chicago September 15 - 17