Strava's partnered with online cycle training game Zwift to give Strava Premium members two months of free access every year.
Zwift, an online program that combines game elements such as the ability to ride against other real and virtual players, was developed to make indoor training a more social and – dare we say it – fun experience. It's compatible with a number of smart turbo trainers and costs £8/$10/AU$10 for a monthly subscription.
Strava Premium members will be able to access two consecutive months of Zwift per year, with Premium membership costing £3.99/$6/AU$6 per month or £39.99/$59/AU$59 per year. With the nasty weather well and truly here, we reckon this could take the edge off winter training.
Premium members also get access to a suite of other features, including coaching tips, videos and customisable training plans.
"We want Premium athletes to have the most engaging experience possible – all year long, whether they're indoors or outdoors," says Strava's David Lorsch. "Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership."
For those concerned that virtual indoor training rides may steal some of their KOMs or QOMs, Strava says that it will be updating its feeds to distinguish between segments completed in real-life and those completed on indoor trainers via Zwift.