Team Wiggins has revealed its kit for the 2018 season, created by new clothing partner Le Col, switching from Rapha after three years on the race circuit.
Founded by former British professional Yanto Barker, Le Col will also produce a line of clothing designed by Wiggins that will be available to consumers to buy for spring/summer 2018.
Team Wiggins is a British Continental team founded by Bradley Wiggins in 2015. It has nurtured riders such as Owain Doull, Jon Dibben, Chris Lawless, James Knox and Scott Davies, all of whom now ride in the WorldTour.
For the 2018 season, Team Wiggins has signed U23 cyclocross sensation and junior time trial world champion Tom Pidcock, along with British youngster Jesse Yates, son of former professional rider and Tinkoff directeur sportif Sean Yates.
The new kit from Le Col features a distinctive red, white and blue jersey, representing the team's British roots, and black shorts with white lettering. Touches of gold on the sleeve cuffs and jersey collar give a nod to Wiggins' Olympic success.
"I'm delighted for Team Wiggins to be working with Le Col," said Wiggins. "I've known Yanto for a long time and I know how much focus he has brought to creating the very best performance product on the market. As a former pro, I know he just gets it and that's why we all feel that Le Col is the perfect brand for the team.
"The design of this season's Team Wiggins kit is my favourite so far, it's distinctive and stylish, and I am looking forward to seeing the guys racing in it."
Barker added: "Team Wiggins is a brilliant team that helps to develop some of the most talented young riders in the world, something Le Col have invested in and supported since we started in 2011.
"The team deserve the very best performance apparel, and that's exactly what we will give them. It’s a really exciting partnership for us, and working with the team has been a long-term goal for myself."
Barker founded Le Col in 2011 while still racing as a professional on the British circuit. Wiggins and Barker's friendship dates back over 20 years when the pair were involved in the British youth set-up.
The kit will be available for pre-order soon.