Trek is one of a number of major manufacturers that hosts its own event to showcase new products. BikeRadar headed over to the MK Arena in Milton Keynes to ogle the latest bikes and kit.
Offically, Trek no longer observes model years, but for the sake of argument we're going to refer to new stuff as 2016. The headline is of course the new aero-everything Madone, which should appear in UK shops next month. We've covered the bike in some detail already, but this was a chance for the UK arm of BikeRadar to fondle it in person.
The Trek Madone RSL. So hot right now
For now, the carbon Madone remains a strictly high-end machine, with the cheapest model coming at £4,500 / $6,300 / AU$6,500. The no-holds-barred RSL version is an eye-watering £9,750 / $13,650 / AU$16,000, or you can roll your own with Trek's Project One custom programme.
Elsewhere, there aren't too many radical changes in Trek's bike offering. The new Émonda ALR aluminium bike has replaced the Madone 2 Series completely, while the carbon version is available from £1,100 / $1,650 / AU$2,000 for the S 4, all the way up to £11000 / $15,750 / AU$18,000 for the weight weenie SLR 10 build. All the lineups have undergone spec adjustments and a shuffling of paint jobs.
Click through the huge gallery above for some bike and kit highlights, along with UK pricing on many of the new models – US/Aus pricetags will be added as we have them.