Ted Baker has teamed up with Quella to design a range of made-to-order British road bikes that ooze retro cool.
The perfect accompaniment for any self-respecting cycling snob, the racing bikes are described as: “A thoroughly modern take on an Italian classic,” with the design said to be “perfectly considered from seat to spoke”.
Each steel-framed steed is finished in finest copper plating, which coats the seatstays and chainstays as well as the fork and lugs. The colour is complemented by the studs of the Brooks leather saddle and sits at ease with the steel and chrome seen elsewhere on the groupset, hubs, seatpost and quill stem.
Brooks leather tape spirals around the traditional curved drop bars while the retro wheels are wrapped in rubber with tan sidewalls. Naturally, the style-conscious bikes are specced with a Campagnolo Athena 11-speed group and traditional Dia Compe 610 centre-pull brakes.
The colours are fishy in name – Redfinn, Bluetail or Greengill – because "Like a shimmering salmon that soldiers upstream, Ted believes one should always break from the shoal and follow their own current".
Priced at £1,995, the bikes will be available in September from the new Ted Baker & Moore store on Commercial Street, London, and online at www.quellabicycle.com.