DreamBikes help in more ways than one

Trek partners with community-based non-profit

Imagine a way for teenage kids living in low-to-middle income areas to receive job training, limit the number of bikes going to the landfill, and give back to their community with viable transportation options. What may sound like a fantasy to some is a reality with DreamBikes.

What is DreamBikes? It's a non-profit, 501(c)3 organization founded in 2008, partnered with Trek, that creates stores with used bicycles in low-to-moderate income neighborhoods. 

The idea powering DreamBikes is simple: refurbish used bikes that would otherwise go to the landfill, provide opportunities for teens in the process and make them available to the community at low-cost for those who need them most for transportation or a new perspective on their surroundings.

Three ideals that most everyone can agree on
Three ideals that most everyone can agree on

Training for the future

To get it all going, DreamBikes partners with local youth organizations. The teens learn various skills: wrenching on bicycles, using point-of-sale software and delivering great customer service. 

Going above and beyond the professional opportunities, DreamBikes works with its employees who wish to pursue more education with scholarships for college or further mechanical training. The scholarship program began as a memorial to Andrew Meyers, an engineer at Trek Bicycle who tragically passed away in 2013. His family and others have supported 20 DreamBikes employees in continuing their education. 

DreamBikes stats

  • Jobs provided: 194
  • Bikes returned to the community: 15,000
  • Bikes repaired via mobile repair: 1,200
  • Scholarships awarded: Mechanical – 7; Educational – 13 
  • 100% of DreamBikes’ inventory is donated by individuals and organizations


DreamBikes has recently expanded with four new stores in northern Madison, WI; Calumet City, IL; Knoxville, TN; and Rochester, NY. They join the existing DreamBikes stores in Madison, WI and Milwaukee, WI. 

DreamBikes provides jobs and training for teenagers and bikes to the community
DreamBikes provides jobs and training for teenagers and bikes to the community

Russell Eich

Tech Writer, US
Russell fell head over heels in love with bikes in the '90s, and has been involved in the bike industry ever since. Between wrenching in bike shops, guiding professionally, and writing about bikes, Russell has honed an appreciation for what works, gained knowledge of what doesn't, and can barely contain his enthusiasm for what comes next. His two-wheeled passion continues in the Rocky Mountains high above Boulder, Colorado.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: High altitudes, forgotten singletracks, bike parks, roads without cars
  • Current Bikes: Custom Meriwether steel hardtail, Specialized S-Works Enduro 29, Kona Jake the Snake, Trek 69er, and a bunch more
  • Dream Bike: Yeti SB5c, Intense Tracer 275C, Black Cat custom road
  • Beer of Choice: Gin + Tonic
  • Location: Rollinsville, CO, USA

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