Exposure wants to make sure you're seen with Day Bright

Irregular flashing pattern and high output helps you to be seen

Not so long ago front and rear lights were something most of us reserved for low-light riding, but now we’re seeing brands making a push for bright daytime lights. And for good reason. Why do you think all new cars have daytime running lights?

A study, conducted by the Royal Society for the Prevention of Accidents, which has been cited quite a few times by light brands, found 80 percent of accidents involving a cyclist happen during daylight hours.

With drivers ever more distracted behind the wheel by smartphones, Apple Car Play and the like, and who knows what else, it’s more important than ever to be seen out on the road.

So in an effort to curb this statistic, UK based Exposure has introduced its Day Bright series of lights.

Be seen with Day Bright

Encompassing a wide range of the brand's front and rear lights, the Day Bright function utilises an irregular flashing pattern and high outputs in an effort to garner the maximum amount of attention from other road users, even in bright sunlight.

In fact, Exposure makes a sweeping claim across the range that they will be visible from over a kilometre away.

The Day Bright function has been implemented across 12 of Exposure's front and tail lights
The Day Bright function has been implemented across 12 of Exposure's front and tail lights

These aren't the first daytime visible lights on the market though, Specialized has the Ion and Bontrager has the Flare to name a few, both of which claim over a kilometre of daytime visibility too.

The thinking behind tuning these lights to be so visible in daylight is that the earlier a driver sees you, the earlier they can take steps to safely pass.

The new Day Bright pulse pattern is now available on twelve lights in Exposure's range, including the turn night into day 1,200-lumen Strada front light, new for 2017 550-lumen Sirius MK 5 and the 75-lumen Tracer rear light.

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