Bianchi introduces L'Eroica retro clothing

Vintage-style race and casual gear available online

Bianchi has a new line of retro-style clothing to celebrate L’Eroica, the non-competitive ride on Tuscany’s Strade Bianche that Bianchi sponsors.

Designed to imitate the style of wool clothing from 50 years ago, the retro jersey made from 'heritage wool' has big pockets with buttons on both front and back, Bianchi logos on the sides and sleeves, and a button-fastened collar. The wool shorts have a pocket on the back side with button-fastening and buttons for the braces.

Santini makes the clothing.

Two pieces from the L'Eroica casual line

There is also casual wear in the same style, including a polo shirt, a sweatshirt and T-shirts in a few styles.

The 2013 L’Eroica edition is scheduled for October 6. The clothing will soon be available on Bianchi's website.

Bianchi has new retro gear to celebrate l'eroica: bianchi has new retro gear to celebrate l'eroica
Bianchi has new retro gear to celebrate l'eroica: bianchi has new retro gear to celebrate l'eroica

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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