Focus 2010: 15 new frames from not-so-sleepy Euro giant
German bike makers Focus have unveiled their
2010 range, which includes no fewer than 15 new frames including revamped
Focus turn out to be surprisingly huge. If
you think of them as a small niche operation doing good-quality value-for-money
bikes, then a visit to their factory in
They are part of Derby Cycle, who also own
Kalkhoff, Rixe, Univega amd Diamondback, as well as making the German versions of
With the resources of a company this large behind Focus, it’s no surprise that the bikes have developed rapidly in the past few years.
New Izalco reflects pro
feedback
The
Some changes are not surprising – the top model uses high modulus carbon now and is claimed to be lighter and stiffer as a result – but others are slightly less obvious.

Focus have revised their top-end Izalco road bike for 2010 with the help of the Milram squad
Among other changes, the
With input from Milram, the internal cable routing has been carefully designed to guide the cables in smooth curves and – importantly from a pro mechanic’s perspective – the cables are easy to replace because they run in tubes moulded into the carbon fibre. Anyone who has battled to replace an internal cable on some older frames will breathe a sigh of relief.

The 2010 Focus Izalco comes with a tapered head tube and reinforced top tube
You might wonder why a race frame needs a reinforced top tube, but Arenz explained that these bikes get a hard life, and that Focus had seen crash failures caused by handlebar impacts on the top tube. A few extra grams of carbon in this area makes an expensive frame more likely to survive a crash.
The 2010

The 2010 Izalco comes with a 27.2mm seatpost for added comfort on long rides
Also driven by comfort is the extra tyre
clearance on the 2010
There will be two grades of

The Extreme model gets the same high modulus frame as the team edition
Below the
The frame weighs in at 1,280g, according to Focus, and it’s a classic example of yesterday’s top-end technology trickling down to bikes most of us can afford.

The Cayo gets an all-new carbon frame with trickle-down technology from the Izalco
Who’s on FIRST?
Focus have been busy off road too. For starters, the third generation of the FIRST suspension bike with the shock mounted in the top tube has shed 500g from the frame while going to a 1 1/8-to-1 1/2 in head tube, 120mm of travel and carbon fibre rear subframe. With a CrankBrothers Joplin adjustable seatpost, the FIRST Extreme weighs just 11.6kg (25.5lb), according to Focus.

The 120mm-travel FIRST Extreme weighs just 11.6kg, including adjustable seatpost
The bike that’s chasing the

The Raven Extreme carbon hardtail features tidy internal cable/hose routing
Moving the brake has allowed Focus to thin
down the seatstays in a move that’s reminiscent of the design of many
top road frames, and – again like the

The 2010 Raven's standout feature is the disc brake post mount on the chainstay
With SRAM’s new XX group, the Raven Extreme is claimed to weigh 8.4kg (18.5lb). Arenz says they could have gone lighter by throwing featherweight components at this bike, but “we wanted to leave room to tinker”.

The Raven comes with SRAM's new XX 10-speed groupset and weighs in at 8.4kg
Focus’s other suspension bikes also get new bones. The 100mm-travel Super Bud has a new hydroformed aluminium frame with 1 1/8in-to-1 1/2in tapered head tube and what Focus call 'east Access bearing System'. This makes the main pivot bearings accessible from the non-drive side even if there’s a crank fitted for easy adjustment and maintenance. The Super Bud also gets new tube shapes with flares at the head tube to stiffen this area.

The 100mm-travel Focus Super Bud has a new hydroformed aluminium frame
At 140mm rear travel, the Thunder line is Focus’s all-mountain entry. It shares the unusual Knuckle Box rocker design with Diamondback, which is why – unlike other Focus suspension bikes – it’s a single-pivot design instead of a four-bar with a Horst link.
That feature is shared with the 150mm rear travel Project bikes, and both Project and Thunder models get 1 1/8in-to-1 1/2in tapered head tubes.

The Thunder and Project models share the same 'Knuckle Box' rocker design
Focus gets electrified
Derby Cycle are also making a big investment in electric bikes and the Focus range includes a couple of battery-assisted models. They’re not necessarily of interest to your average hardcore road cyclist or mountain biker, but a quick spin on the new Kalkhoff Pro Connect S – which shares the same 300W motor as the new Focus Jarifa Speed – revealed it to be startlingly fun, and startlingly quick.
Focus say these 300W bikes are capable
of 40km/h (25 mph) in the unrestricted form in which they’re sold in
For older riders, and for folks who want to ride to work in office clothes, get there fairly quickly and not arrive in a puddle of sweat, electric bikes really look like a viable option.
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dunker
Posted Tue 1 Sep, 2:04 pm UTC Flag as inappropriate
i reckon that superbud will be a good seller with the right price, very nice.
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