Genesis 2010: UK-designed mountain, road and cyclo-cross bikes
Genesis have unveiled their UK-designed 2010 range, which sees the reintroduction of their drop-bar road bikes after a year’s absence, as well as updates to their Core, Altitude, Alpitude and iO mountain bikes.
The official launch of the bikes takes place in September, when we’ll bring you even more information and pictures. In the meantime, here’s the lowdown on the entire range.
Aether
Road bikes make a return to the Genesis line-up for 2010 in the form of the Aether 10 and 20.
Built with the commuter in mind, the Aether models have ALX-9 aluminium frames and carbon-legged forks.
At £599.99 the Aether 10 has Shimano 2300 STi shifters, a Shimano Sora rear mech and Truvativ Touro chainset. Alex R450 wheels and Tektro brakes complete the package.

For £200 more the Aether 20 has Tiagra shifters, a 105 rear mech and Sora chainset
Commuter-friendly features on the Aether include rack mounts plus room for a 28c tyre with mudguards and 32c without.
Vapour

For getting down-and-dirty on drop bars there’s the £849.99 Vapour cyclo-cross bike in striking red.
It has an ALX-9 6069 aluminium frame with carbon fork, 105 rear mech, Tiagra shifters, Sora front mech and chainset, with Tektro 992AG cantilever brakes taking care of stopping. A new front hanger mount has been designed by Genesis for more positive braking.
Flyer

The singlespeed Flyer is a retro jaw-dropper built from Reynolds 520 steel with seat collar lug, chrome cable clips and a steel stiletto fork. Formula high-flange track hubs and a pimp white chain finish off the look.
Core

The Core 40 with RockShox Recon 351 forks, a mix of Shimano SLX, XT and Deore
Genesis have worked hard to improve on this already popular hardtail. A revised frame has resulted in a claimed quarter-pound weight saving.
The £999.99 Core 40 comes with a RockShox Recon 351 fork, Shimano SLX rear mech, Shimano Deore shifters/chainset and Shimano 575 brakes. DT Swiss X450 wheels complete the package.
The top-end Core 50 at £1,199.99 has a Rockshox Recon Race 120mm fork with Maxle Lite, Shimano XT rear mech, Deore shifters and chainset, and SLX hubs and brakes.
Alpitude

If it’s a long travel steel hardtail you’re after, then the £1,699.99 Alpitude seems to fit the bill.
Made from Reynolds 853 steel, the 2010 frame has a 0.5˚ slacker head angle than last year and comes with RockShox’s Revelation Race 120-150mm U-Turn Maxle Lite fork, an SLX groupset with XT Shadow rear mech, and Maxxis 2.35in High Roller tyres.
iO and iO ID

The iO ID gets a yellow paintjob for 2010
The iO bikes from Genesis are minimalistic machines that come in either £599.99 singlespeed mode or with Shimano’s eight-speed Alfine hub gear for £1,099.99.
Sharing the same Reynolds 520 steel frameset, both bikes are capable of converting from singlespeed to hub gear and from hub gear to singlespeed should you feel the need. The frame is designed around a 100mm-travel fork
Altitude

The Genesis Altitude 10 will cost £999.99
Genesis have stuck with the same frame geometry on their Altitude hardtail for 2010, and now offer five models.
At the budget end, the £799.99 Altitude 00 has a Reynolds 520 frame, RockShox Tora SL coil fork, Shimano Octalink M442 crankset with M486 brakes, plus Deore shifters and mechs.
The Altitude 10 (£999.99) has a Reynolds 520 frame, RockShox Recon 351 fork, Deore cranks/shifters/front mech and an SLX rear mech. DT Swiss X450 rims on Shimano M495 hubs complete the package.
Built with Reynolds 853 steel, the £1,449.99 Altitude 20 comes with a RockShox Reba SL 120mm Maxle Lite fork, an SLX 20mm front hub, Deore chainset/shifters/front mech/brakes and an XT rear mech.

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Topping the Altitude group, the £2,799.99 Altitude Ti has a titanium frame with Fox F120RL 15mm axle fork, full XT groupset and DT Swiss X430 rims
So, what do you think? Will you be putting in an order for anything from the 2010 Genesis range? Let us know below.
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User Comments
There are 15 comments on this post
Showing 1 - 15 of 15 comments
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M6TTF
Posted Wed 19 Aug, 1:21 pm BST Flag as inappropriate
nice to see the spec hasn't dropped to far whilst keeping the same prices - was looking for an 09 core 40 - only disappointment for me is the lack lustre paintjob compared to last years...
still on my list for a second bike alongside the orangecrush - not sure how they compare as all rounders
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navt
Posted Wed 19 Aug, 1:27 pm BST Flag as inappropriate
What, not Day?! How could you betray me. And you're going in the wrong direction with those graphics. I know, everyone's a critic.
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salsarider79
Posted Wed 19 Aug, 2:54 pm BST Flag as inappropriate
Am quite liking the flyer, but maybe the could do it a bit more retro?
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MrChuck
Posted Wed 19 Aug, 3:38 pm BST Flag as inappropriate
Look like good bikes with terrible paintjobs, which is a bit of a shame.
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ma17rin
Posted Wed 19 Aug, 3:46 pm BST Flag as inappropriate
Never mind the bikes, what's happening to everyone's grammar on here?
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MajorMantra
Posted Wed 19 Aug, 4:13 pm BST Flag as inappropriate
So is this the end of the lovely white Flyer? The new one looks nice though it's starting to go a bit hipster-ish.
Matthew
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symo
Posted Wed 19 Aug, 4:35 pm BST Flag as inappropriate
Why do they have to change the flyer?
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Sponging-Machine
Posted Wed 19 Aug, 4:53 pm BST Flag as inappropriate
Who cares about the flyer, the new iO iD looks bloody lovely!
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Alb
Posted Wed 19 Aug, 5:03 pm BST Flag as inappropriate
It's not the complete range - there's a few more to be unveiled at the start of next month
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shaw8670
Posted Wed 19 Aug, 5:50 pm BST Flag as inappropriate
When compared with the spec and price 2 years ago theALtitude models have been seriously downgraded! The exchange rate is litlle changed!
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Stuey01
Posted Wed 19 Aug, 8:26 pm BST Flag as inappropriate
I love the current white flyer. Not too keen on this one. Plus a downgrade from a carbon fork to a steel one, presumably to pay for that stupid white chain and aero rims... I think I'll look elsewhere thanks.
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Stuey01
Posted Wed 19 Aug, 8:27 pm BST Flag as inappropriate
Alptitude looks cool though
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MajorMantra
Posted Wed 19 Aug, 11:49 pm BST Flag as inappropriate
"I love the current white flyer. Not too keen on this one. Plus a downgrade from a carbon fork to a steel one, presumably to pay for that stupid white chain and aero rims... I think I'll look elsewhere thanks."
I missed the part about the steel fork. I agree, poor decision on the part of Genesis.
Matthew
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james-o
Posted Thu 20 Aug, 12:48 pm BST Flag as inappropriate
Hi, just a few right - to - reply comments?
"Plus a downgrade from a carbon fork to a steel one, presumably to pay for that stupid white chain and aero rims"
Nah, just to let us keep the £599 RRP as per 2009. Prices are still creeping up for 2010, not much we can do about that but in this case it's a better bike for the same price, this was a good way to do it we think. The lug-crown steel fork we use is light, more comfortable than the old carbon one and also looks lovely. Fits the style much better.
Things change, we didn't want a white flyer for 4 years running.. so far everyone that has seen it in the flesh has said it's a much nicer looking bike, and the new tubeset (every tube was subtly revised) and fork means it rides better too. Trust me, we put some time into this one! ) not too hipster, not too retro, just a lovely bike. If you don't like the chain it's a simple swap-out.
"terrible paintjobs" - wait till you seen one up close maybe, these snaps don't do them full justice but i realise tastes vary and we'll never appeal to all. better polarise opinions than have everyone think they're just ok, right?
James / Genesis
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guybe
Posted Thu 20 Aug, 11:23 pm BST Flag as inappropriate
I liked the colours on the Altitude models, unlike most bikes done in boring black colours, only downfall is the parts spec which no better than last year's models, what is the weight for the Altitude Ti model? looking forward seeing them in the flesh soon.

























