Marketing bull. And a hint of another proprietary standard in the future? Great.

45 quid each per tyre??

Stick it up yer jacksies.

will there be mtb xc/dh/fr tyres by mavic?

I wouldn't be surprised if the tires were actually Hutchinsons...

Don't see the problem myself - the tyres will be judged by their own merits.

Ever ridden an expensive tyre???

They make a good ride great, and £45 is not that much as it goes.

Ride fast, take chances.

"I wouldn't be surprised if the tires were actually Hutchinsons..." that is exactly what I thought as I was looking at them

yet another silly marketing ploy by a tone deaf company

I wonder how many ways people will manage to mis-spell Yksion? Kysrium usually ends up as Kysirium on this forum!

..and I've just mis-spelled it. Aaargh!!

This is just to please shareholders - What can we do to increase revenue lets sell tyres Michelin do it why cant we. I would of thought the development costs would be very high for tyres, unless they are just putting there brand to some other manufacturers tyre (most likely)

If they are made in Thailand, it is most likely by Vittoria. Vittoria also makes the high end clinchers and tubulars for Bontrager, Specialized and Zipp from what I have heard.

The Mavic tires would be based on the Vittoria Corsa Open CX casing most likely. A decent tire, but nothing you couldnt get from somebody else.

If they go for a propietary tire/rim I think that idea will sink for them like a lead balloon. I certainly hope so, there is enough propietary stuff out there as it is.

Kevin

Am I the only person who thinks this is a good idea? Integration is usually a good idea, new industry standards are not always a good idea. But UST was a good idea wasn't it?

Maybe it is just pr guff, but maybe it's an atttempt to push wheel tech forwards? and is that always a bad thing?

They could be shooting themselves in the foot if in the future their wheels only work with their tyres and people aren't happy with the quality of the rubber.

People like choice

no more new proprietary standards

people who buy into new standards will be forced into using one manufacturer (or approved supplier) because they make it impossible for consumers to choose another.

its uncompetitive.

companies that bring out new systems eg 11 speed gearing design their systems so that it makes it impossible to service or change anything unless you buy their new chain remover for £40+

companies should make systems more interchangable giving consumers more choice.

if sram and shimano were to design their new systems so that they are fully interchangeable with not only with each other but will also work with campag then i feel they can increase their parts market share - no doubt campag will then make a new system which they will promise will transform our lives for the better but will in no way compatable with anything else on the market.

i'm not a luddite and love new technologies and progress (electronic shifting etc) its the only way that we can move forward but proprietary systems that forces the consumer to buy into a single system and restricting choice is in my opion just wrong

Trying to make a better tyre: Good!

Make your own tyre/rim standard: Bad, very bad!

Like we don't have enough 'standards' in wheels and tyres, see http://www.sheldonbrown.com/tire_sizing.html

Who's in charge at Mavic? They really need to change management. They have an epic brand name that they are squandering into the toilet.

The Tire/Rim "system" is just another in a fairly recent list of very bad ideas.

Will the R-Sys tyres fail catastrophically like the the R-Sys wheels?

At £90 a pair I won't be entertaining these tyres if puncture protection and durability are as low down on the list of priorities as this press release states.