Shimano Europe to buy Lazer helmets

Shimano now has head-to-toe gear plus its components

Shimano Europe signed an agreement to buy Belgian helmet company Lazer Sport NV, and the deal is expected to close later this year.

Lazer’s history goes back to 1919 — it’s the world’s oldest helmet company, it claims — and the brand now sells into more than 50 countries.

Shimano American bought clothing company Pearl Izumi in 2008. Between the two companies, Shimano now has head-to-toe gear for road and mountain bike riders, in addition to its componentry. Shimano also makes clothing, shoes and sunglasses.

"This is a complete win-win for Lazer and Shimano,” said Lazer managing director Sean van Waes. “It allows Lazer to concentrate on what we do best - innovation - helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business."

Lazer will continue its operations at its base in Antwerp, Belgium, Shimano Europe said.

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