Special SRAM Red groups for past Tour winners

Limited edition kit available to public from September

SRAM-equipped riders in this year's Tour de France will include three past winners – Alberto Contador (Astana), Carlos Sastre (Cervélo TestTeam) and Lance Armstrong (Team Radioshack) – and the Chicago-based company will again celebrate the occasion with a specially finished Red component group for each of them.

Last year's white graphics treatment will be replaced with yellow this time around, and all of the group's usual silver bits are now anodised black. Special etching is featured on the rear derailleur mounting bolt, and the press-on cassette backing plate is black as well.

One critical difference from past special editions, however, is consumer availability – as SRAM will offer this Limited Tour Edition set to the public from September. Though functionally equivalent to standard Red packages, the special graphics package will nonetheless command around a 10 percent price premium – putting it right around US$2,500 for a complete group.

According to SRAM road PR and media manager Michael Zellman, production won't be limited in terms of numbers but rather time, with production of the Limited Tour Edition Red groups slated to cease in June.

Bolting the sram red lte group on an all-black bike definitely makes for a striking aesthetic:
Bolting the sram red lte group on an all-black bike definitely makes for a striking aesthetic:

James Huang

Technical Editor, US
James started as a roadie in 1990 with his high school team but switched to dirt in 1994 and has enjoyed both ever since. Anything that comes through his hands is bound to be taken apart, and those hands still sometimes smell like fork oil even though he retired from shop life in 2007. He prefers manual over automatic, fizzy over still, and the right way over the easy way.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: Up in the Colorado high-country where the singletrack is still single, the dirt is still brown, and the aspens are in full bloom. Also, those perfect stretches of pavement where the road snakes across the mountainside like an artist's paintbrush.
  • Beer of Choice: Mexican Coke
  • Location: Boulder, Colorado, USA

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