Outsourced to a Japanese bicycle manufacturer? Why not their very own Fuji cycle company?

woah!! thats an awful lot of dosh for not exactly high end kit!

Why do car manufacturers keep making these? Land Rover, Porsche, BMX etc have all done it and failed. Don't they realise that most cyclists aren't going to pay twice it's worth just to have a car manufacturers name on it. Who in there right mind is going to pay more than £2500 for something made of 'Japanese Chromoly' when you can get an XT equipped Genesis Altitude built of Reynolds 853 for half the price. Unbelievable.

I'll tell you who'll be buying this. Besotted car owners that have worked their way through the entire Subaru merchandise catalogue and now fancy strapping one of these to the back of the cars on the offchance they'll one day find a trail with a car park nearby that's clean enough to leave their precious cars in!

I like the fact they have put slick tyres on it - just to make the point it is not to be ridden on trails!

I think it looks awesome but more of a collector's toy than a usable bike. perhaps the whole car industry could stop making cars and start making bikes. It would help with the environment and would drive down prices too. Rather than Shimano, SRAM, Campag and Mavic etc fighting for drive train supremacy we could see transmission by Mercedes/Mclaren challanging. could have a worldwide crit races on race tracks and WRC XC racing...

Makes me wonder what the mark up on their cars is if they think they can get away with this.

They must think bike riders are thicker than the pit-bull people who buy their cars. Like we'd really want to pay the best part of four grand for a dodgy early 90's tech steel hardtail from a no-name manufacturer! It's not like Subara is even a prestige car manufacturer, so no vague associations of brand cred there either.

Apart from the Colnago Ferrari stuff, the car/bike idea sucks in all forms and formats. Let it go.

subaru must have considerd this a more economical (limited edition) option than continuing in the world rally championship. http://news.bbc.co.uk/sport1/hi/motorsport/world_rally/7785299.stm .that leaving ford and citroen & any privateer billionnaires for the wrc next year. anyways i could only see the likes of steve peat using this bike for his days off racing.

As you can get upto 45% off the forecourt price of a car nowadays do you think this would apply to a 'car-maker' bike as well?

you'll probably be able to negotiate one of these for free on a purchase of a brand new Subaru come the new year with the death knell of car manufacture world-wide.

That sounds a bit odd. Oh well.

well, maybe they can enter the world rally with it?.... seeing as they have no cars racing next year. what a pile of crap!

Fuji Cycles aren't owned by Fuji Heavy Industries which own Subaru.

Fuji Cycles were born in 1899 and are now owned by Advanced Sports International based out of Taiwan