After BikeRadar’s first look at the redesigned Speed Concept 9 Series time trial/triathlon bike and new 650b Slash and Remedy mountain bikes, Trek have shown off the rest of their 2014 range at an event in the UK.
Highlights include strong specs on the 1 Series entry-level road bikes, and improvements across the Madone and Domane lines, the Madone 4 Series getting a trickle-down aero frame. We also saw the Farley fat bike, and new shoes, helmets and clothing among other parts and accessories from Trek’s in-house Bontrager brand.
Trek have announced that, going forward, they will be concentrating less on the “arms race” of annual updates, instead releasing bikes as soon as they are developed and produced.
“We’re taking more of the Apple approach,” said Trek UK marketing manager Chris Garrison. “When the iPhone 5 is ready, it’s ready, and it goes on sale. But you can still buy an iPhone 4 if that’s your thing.” This hints at more new models and iterations to follow during the traditional MY2014 cycle.
See the image gallery, above right, for our first brief highlights roundup, with more details to follow soon.