Video: Pinarello Dogma 2 at the London Bike Show

Team Sky's weapon of choice for 2012

Today's video is a prime example of what happened when brand representatives slipped over their allotted time during our 60 Second Sells video series at last week's London Bike Show.

Brian Tinsley, technical director at Pinarello's UK distributors Yellow, was busy putting his pitch across for the Italian bike manufacturer's Dogma 2 – first used by Team Sky at last summer's Tour de France – when his minute ran out and our horn unceremoniously cut him off. Sorry Brian, but rules are rules. Check out the clip below for the lowdown on the bike:

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