This video was produced in partnership with Zwift.
Indoor training is often more of a necessarily evil than an ideal way to ride. Zwift is looking to change that. The company have developed software that aims to transform the experience from a form of purgatory into a fun, social experience.
Essentially, it's a software program that can be downloaded onto a Mac or PC, interacts with your trainer, and allows you to ride other real and virtual riders in an online environment, like a real-time cycling video game. A number of pro cyclists have also signed up, so you may find yourself riding alongside Jens Voight or Evelyn Stevens.
Currently, it's available as a free beta product, but it will shortly move to a monthly subscription service, with benefits such as structured training programs.