Cycle Show 09: Demon Frameworks

This wooden themed steel fixie was the centrepiece of Demon Frameworks' stand at the Cycle Show (Jeff Jones/BikeRadar)
Demon Frameworks are a custom framebuilding business based in Southampton, UK. We found them tucked away in a secluded corner of the Earls Court exhibition centre at the Cycle Show in London.
Their retro-themed stand and the bikes they had on display were works of art, providing some welcome relief from the glitzier elements of the show.
Demon are mostly a one-man band: Dutch ex-pat Tom Warmerdam, who builds and paints the frames, and will deck them out with components if required.
His centrepiece at the Cycle Show was a Reynolds 631 frame finished in two-tone brown. The colour choice is to match the wooden Ghisallo rims, which are made from Slovenian beech and finished with several coats of lacquer. They're built up (appropriately) on Phil Wood hubs and are almost works of art.

The Ghisallo wooden rims are apparently still used by pros today
The wheel builder told us that these sorts of rims were popular in the 1930s, and some pros still use them today in races like Paris-Roubaix and the Monte Paschi Eroica, which feature long sections of rough roads. Apparently, the rims give a smoother ride while still being strong enough to withstand the pummelling of the pavé.

The sawn off messenger style handlebar was fashioned out of a lump of ash by Tom Warmerdam's neighbour
The wooden theme is extended to the sawn-off messenger-style handlebars, which were fashioned out of a piece of ash by Warmerdam's neighbour. They certainly look the part. Stopping power is courtesy of a Dia-Compe Shot Lever, which you can use with either hand.

We loved Demon's logo on the headtube...

... and on the brass plate on the seatstays

The lugwork is beautiful all the way down
Tom was proud of his Demon logo, which features on the headtube and on a brass plate that he silver soldered to the seatstays. The Nuvex lugs have been carefully sanded and painted, and there are no blemishes. It's impressive how much attention to detail there is on this frame.

A Brooks saddle and Nitto seatpost for your backside

Sugino cranks and MKS Royale Neuvo pedals
A Nitto quill stem and Campagnolo Record headset complete the cockpit, while the seatpost is also Nitto, topped by a Brooks saddle. The drivetrain consists of an elegant pair of Sugino cranks with a DID chain and a single sprocket, completed by a set of MKS Royale Neuvo toeclip and strap pedals.
Warmerdam says his frames take between one and two weeks to finish, depending on the nature of the build. Prices vary, although they don't usually come out at more than £3,000 for a complete bike.
He's been building frames for three years and has a three-month waiting list. From what we saw at the show, we think that list is going to get a lot longer.
Click here for more Cycle Show 09 coverage
You can follow BikeRadar on Twitter at twitter.com/bikeradar.
User Comments
There are 9 comments on this post
Showing 1 - 9 of 9 comments
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ride_stuff
Posted Fri 9 Oct, 4:34 pm UTC Flag as inappropriate
WOW! That is one of best bikes I have ever seen!!
Who makes that brake lever?
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gary_boulanger
Posted Fri 9 Oct, 5:03 pm UTC Flag as inappropriate
It's a Dia-Compe Shot Lever...
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NickInBath
Posted Fri 9 Oct, 5:39 pm UTC Flag as inappropriate
I think this was my favourite stand - helped by Tom being a really nice bloke. John from John's Bikes in Bath just got back from the show beside himself with joy about how many bikes with toe-clips and straps there were.
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itchieritchie
Posted Sat 10 Oct, 10:59 am UTC Flag as inappropriate
For street kudos they don't come more kick-arse than this. An elegant showpiece of craftsmanship. There are a multitude of bike at this price point and you just can't see where the money's gone. 3000 notes is a small fortune, but at least you feel the benefit of all that labour. That said, hope it's a good ride. You can never tell, but if it copes with Paris-Roubaix, then it those gorgeous wooden hoops should certainly be buttermooth over London's potholes. Still wouldn't be able to lock it up around London though...!!
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Super Fatty
Posted Sat 10 Oct, 10:29 pm UTC Flag as inappropriate
Maybe in the future bikes will become completely organic with suspension being replaced by bendy materials and the frame looking more like a skeleton of some kind.
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Padova
Posted Sun 11 Oct, 7:47 pm UTC Flag as inappropriate
I don't believe for a minute that the Pro's still use wooden rims - fantasy island I reckon.
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enoughgear
Posted Mon 12 Oct, 10:36 am UTC Flag as inappropriate
Very nice bike. Great to see Uk companies doing such unique things.
But I can't believe BikeRadar would believe that pros compete in any event on wooden rims. Laughable.
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mick magic
Posted Wed 14 Oct, 5:08 pm UTC Flag as inappropriate
Fiorenzo Magni won the Ronde 3 times in succession on Ghisallo rims, albeit a long time ago, now. Having just got back from the Eroica, I can confirm seeing several bikes there shod with them (both before & after the event!).
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zalamanda
Posted Tue 20 Oct, 10:28 am UTC Flag as inappropriate
it's a classy ride but it looks like a budget version of fixie inc's prototype, which is simply stunning
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