Fuji launches Norcom Straight TT/tri bike

‘More positioning options than any other superbike,’ Fuji claims

On Tuesday in Boulder, Colorado, Fuji launched the Norcom Straight, which the company claims has more positioning options than any other top-end time trial/triathlon bike on the market. 

Industry veteran Steven Fairchild, who started with Fuji in 1985, began work on the project three years ago with the goal of building a fast machine that looked as good to a fitter’s eye as it did to an aerodynamic engineer.

“We wanted to make a bike that fits the rider, instead of forcing the rider to fit the bike,” Fairchild said.

The five-bike line ranges from the US$7,499 1.1 with 11-speed Shimano Di2 to the US$2,299 2.5 with a mix of Shimano 105 and Tiagra. There is also a Matty Reed Signature bike in the works with Campagnolo Super Record EPS. UK pricing was not immediately available.

With the Norcom Straight, Fuji isn't staking claims to the lightest or the most aerodynamic – the frame is roughly 1,400g and Fairchild calls it “one of the fastest” TT/tri bikes in the world – but is bragging that the bike has “more positioning options than any other superbike”.

Beyond the common claims of ‘lighter, stiffer, more aero’, compared to past Fuji bikes, the Norcom Straight boasts a few cool touches, such as vertical dropouts that are horizontally adjustable and 'hidden' brakes with unique cable routing. It’s also quite likely the world’s first bike named after a Strava segment.

Fit options: Five sizes, 135mm cockpit height range, 74-81 degree seat tube

Early in the design phase, Fairchild regularly consulted with his fit database, which has the fit coordinates of more than 100 riders. “We wanted to have frame sizes that fit virtually everyone, from 5ft tall to 6ft 6in (165-197cm),” he said.

The end result was five sizes from a 49cm S to a 57cm XL, with a generous range of fore/aft and height adjustment at the saddle as well as at the cockpit.

Turning the bars reveals the front slot on the head tube for the front brake cable: turning the bars reveals the front slot on the head tube for the front brake cable

The stem sits flush with the top tube, where brake and shift cable enter the frame

An integrated Oval stem comes in six lengths (80-130mm) with four rise options (+/- 8 and 17). Combined with some spacer movement, the base bar height has 135mm of vertical adjustment. (Head tube heights range from 85mm for the S to 164mm for the XL.)

There are three arm rest widths, four riser height options, and five arm rest rotational positions. For extensions, there are three choices – straight, s-bend, and ski-bend. Each comes 376mm long, so will fit a tall rider, and can be cut down to fit smaller cyclists. The extensions are adjusted independently from the arm rest pads, however their angle is set by the angle of the base bar.

The clamp on the proprietary seatpost has 70mm of fore/aft adjustment, which equates to a range of seat tube angles from 74-81 degrees – plus, there's still the standard fore/aft of the saddle rails.

The oval seatpost features enough fore-aft adjustment to effectively alter the seat tube angle between 74 and 81 degrees. and of course there is also the saddle-rail fore/aft adjustment as well: the oval seatpost features enough fore-aft adjustment to effectively alter the seat tube angle between 74 and 81 degrees. and of course there is also the saddle-rail fore/aft adjustment as well

The seatpost has 70mm of adjustment above and beyond the standard saddle-rail adjustment

Construction: Aerodynamics, stiffness and adjustability

The Norcom Straight has an identical carbon frame shape across the range, with ultra-high modulus C10 carbon on the top two models and a high modulus C5 on the other three.

The frames use Fuji’s RIB technology, which acts as it sounds – internal carbon braces reinforce the tubing’s cross-section. Combined with the added girth of a PressFit BB86 shell, the Norcom Straight is 26 percent stiffer at the bottom bracket area than the D-6, Fuji’s previous time trial/triathlon bike. It’s also 20 percent stiffer at the head tube than the D-6.

Two notable things on the frame are the internal cable routing, especially for the front brake, and the vertical dropouts with horizontal adjustability.

The allen bolt to the right of the quick-release nut sets the horizontal position after it's set by the rear screw: the allen bolt to the right of the quick-release nut sets the horizontal position after it's set by the rear screw

The vertical dropouts have horizontal adjustment

The front brake cable exits the base bar briefly before ducking into a pocket on the front of the head tube. From there, it exits into the center of the fork, then hooks round via a proprietary junction to tie into the TRP Aero TTV caliper that’s mounted on the back of the fork.

The other cables enter the frame at the top tube, just behind the stem, where interchangeable plates are used for mechanical or electric routing.

Some time trial bikes have horizontal dropouts, to tuck the rear wheel closely against the frame. Many bikes have vertical dropouts for ease of use. The Norcom Straight has both; the vertical dropouts are horizontally adjustable via a rear-facing bolt on each dropout. Once the desired position is achieved, a second bolt secures the dropout in place.

In terms of aerodynamics, Fuji developed the frame shape in the A2 Wind Tunnel in North Carolina using modular frame sections. The end result was a 16 percent improvement across the 0-20 percent yaw angles over the D-6. 

Fuji made no claims in comparison to the competition, except to say the Norcom Straight is “one of the fastest”. That 16 percent increase over the D-6, Fairchild said, translates to a bike that’s 10 watts faster.

Five models: US$7,499 with Di2 to US$2,299 with 105/Tiagra

The Norcom Straight platform ranges from the US$7,499 1.1 with Shimano Di2 electric shifting down to the US$2,229 2.5 that uses a mix of Shimano Tiagra and 105 components. 

All the bikes use Fuji’s house brand Oval wheels, cockpits and saddles of varying weight and performance levels. Complete specs for each bike are below. The same TRP Aero TTV brake calipers are used throughout the range.

TRP aero ttv brakes bolt on to the rear of the fork and the underside of the seat stays: trp aero ttv brakes bolt on to the rear of the fork and the underside of the seat stays

TRP Aero TTV calipers are used throughout the line

As a rule, a bigger price means bigger gears. The 1.1 has a 54/42 11-speed 9000 crankset, the 1.3 and 2.1 have the standard 53/39, while the 2.3 gets a semi-compact 52/36 and the 2.5 takes a compact 50/34.

A Matty Reed Signature Model is also in the works, which will use Campagnolo’s electric Super Record EPS group.

Norcom Straight 1.1

Named for a strava segment, the norcom straight is fuji's new time trial/triathlon bike: named for a strava segment, the norcom straight is fuji's new time trial/triathlon bike

SizesS (49cm), M (51cm), M/L (53cm), L (55cm), XL (57cm)
ColorWhite
FrameC10 ultra high-modulus
ForkFC-330 carbon aero monocoque w/ 1 1/8in carbon steerer, integrated airfoil brakes
CranksetShimano Dura-Ace 9000, 54/42T, 11-speed
Bottom bracketShimano Dura-Ace press-fit BB86 sealed bearing
Front derailleurShimano Dura-Ace Di2 9070, braze-on mount
Rear derailleurShimano Dura-Ace Di2 9070, 11-speed
ShiftersShimano Dura-Ace Di2 9070 TT/Tri, 22-speed
CassetteShimano Dura-Ace 9000, 11-25T, 11-speed
ChainShimano Dura-Ace 9000, 11-speed
WheelsetOval 981 full-carbon clincher
TiresVittoria Open Corsa CX, 320tpi, 700c x 23mm
Brake setTRP aero TTV
Brake leversShimano Dura-Ace TT/Tri Di2 9070
HeadsetFSA No. 36 press-fit top/integrated bottom bearing, 1 1/8in
HandlebarOval 960 integrated carbon base bar w/ s-bend carbon extensions
StemOval 760 aero, 31.8mm, 8 degrees
Tape/gripOval 300 suede-padded tape
SaddleOval R900T Triathlon w/ carbon rails
SeatpostOval aero carbon multi-position

Norcom Straight 1.3

[Photo not available]

SizesS (49cm), M (51cm), M/L (53cm), L (55cm), XL (57cm)
ColorMatte red
FrameC10 ultra high-modulus
ForkFC-330 carbon aero monocoque w/ 1 1/8in carbon steerer, integrated airfoil brakes
CranksetOval 720 hollow forged, 53/39T
Bottom bracketPress-fit BB86 sealed bearing
Front derailleurShimano Ultegra Di2, braze-on mount
Rear derailleurShimano Ultegra Di2, 11-speed
ShiftersShimano Ultegra Di2 6871 TT/Tri, 22-speed
CassetteShimano Ultegra, 11-25T, 11-speed
ChainKMC X11L, 11-speed
WheelsetOval 981 full-carbon clincher
TiresVittoria Rubino Pro Slick, 150 tpi, 700c x 23mm
Brake setTRP aero TTV
Brake leversShimano Ultegra TT/Tri Di2 6871
HeadsetFSA press-fit top/integrated bottom bearing, 1 1/8in
HandlebarOval 950 carbon base bar w/ 950 s-bend carbon extensions
StemOval 760 aero, 31.8mm, 8 degrees
Tape/gripOval 300 suede-padded tape
SaddleOval R700T Triathlon w/ CrMo-Ti hollow rails
SeatpostOval aero carbon multi-position

Norcom Straight 2.1

The norcom straight 2.1: the norcom straight 2.1

SizesS (49cm), M (51cm), M/L (53cm), L (55cm), XL (57cm)
ColorBlue
FrameC5 high-modulus
ForkFC-330 carbon aero monocoque w/ 1 1/8in carbon steerer, integrated airfoil brakes
CranksetOval 720 hollow forged alloy, 53/39T
Bottom bracketPress-fit BB86 sealed bearing
Front derailleurShimano Ultegra, braze-on mount
Rear derailleurShimano Ultegra, 11-speed
ShiftersShimano SL-BSR1 Bar End TT shifters, 22-speed
CassetteShimano Ultegra, 11-28T, 11-speed
ChainKMC X11L, 11-speed
WheelsetOval 945 carbon/alloy clincher, 45mm rim - 700c
TiresVittoria Zaffiro Pro Slick, 60tpi, 700c x 23mm
Brake setTRP aero TTV
Brake leversOval 701 forged alloy
HeadsetFSA press-fit top/integrated bottom bearing, 1 1/8in
HandlebarOval 750 alloy base bar w/ 750 S bend alloy extensions
StemOval 760 aero, 31.8mm, 8 degrees
Tape/gripOval 300 suede-padded tape
SaddleOval R500T Triathlon w/ CrMo hollow rails
SeatpostOval aero carbon multi-position

Norcom Straight 2.3

The norcom straight 2.3: the norcom straight 2.3

SizesS (49cm), M (51cm), M/L (53cm), L (55cm), XL (57cm)
ColorMatte carbon
FrameC5 high-modulus
ForkFC-330 carbon aero monocoque w/ 1 1/8in carbon steerer, integrated airfoil brakes
CranksetOval 520 forged alloy, 52/36T
Bottom bracketPress-fit BB86 sealed bearing
Front derailleurSRAM Rival, braze-on mount
Rear derailleurSRAM Rival, 10-speed
ShiftersSRAM SL-500 aero TT, 20-speed
CassetteSRAM PG-1050, 11-26T, 10-speed
ChainKMC X10, 10-speed
WheelsetOval 527 aero alloy clincher, 20/24H sealed bearing hubs, stainless bladed spokes
TiresVittoria Zaffiro Pro Slick, 60tpi, 700c x 23mm
Brake setTRP aero TTV
Brake leversOval 701 forged alloy
HeadsetFSA No. 36 press-fit top/integrated bottom bearing, 1 1/8in
HandlebarOval 750 alloy base bar w/ 750 S bend alloy extensions
StemOval 760 aero, 31.8mm, 8 degrees
Tape/gripOval 300 suede-padded tape
SaddleOval R500T Triathlon w/ CrMo hollow rails
SeatpostOval aero carbon multi-position

Norcom Straight 2.5

The norcom straight 2.5: the norcom straight 2.5

SizesS (49cm), M (51cm), M/L (53cm), L (55cm), XL (57cm)
ColorMatte carbon
FrameC5 high-modulus
ForkFC-330 carbon aero monocoque w/ 1 1/8in carbon steerer, integrated airfoil brakes
CranksetOval 520 forged alloy, 50/34T
Bottom bracketPress-fit BB86 sealed bearing
Front derailleurShimano Tiagra, braze-on mount
Rear derailleurShimano 105, 10-speed
ShiftersMicroshift Bar End TT shifters, 20-speed
CassetteShimano Tiagra, 11-25T, 10-speed
ChainKMC X10, 10-speed
WheelsetOval 327 aero alloy clincher, 20/24H precision road hubs, stainless bladed spokes
TiresVittoria Zaffiro Pro Slick, 60tpi, 700c x 23mm
Brake setTRP aero TTV
Brake leversOval 701 forged alloy
HeadsetFSA No. 36 press-fit top/integrated bottom bearing, 1 1/8in
HandlebarOval 750 alloy base bar w/ 750 S bend alloy extensions
StemOval 760 aero, 31.8mm, 8 degrees
Tape/gripOval 300 suede-padded tape
SaddleOval R500T Triathlon w/ CrMo hollow rails
SeatpostOval aero carbon multi-position

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