Hoy Vulpine cycling clothing brand revealed

Hoy Bikes and Vulpine launch new brand with performance, commuter and casual lines

Launching at the London Bike Show in February Hoy Vulpine is a fresh collaboration between Hoy bikes and Vulpine, which is to offer functional, good looking garments across road performance, commuting and casual lines.

Each item in the range will be available in men’s and women’s variations, with Hoy Vulpine looking hit competitive price points for the gear. As an example Hoy Vulpine says its bib shorts will cost £79.99 and features a high-spec CyTech pad normally found in bibs retailing for twice the price. A children’s range is also set to follow in 2016.

Vulpine founder and MD, Nick Hussey, said: “Chris loves our inclusive ethos, something we all hold dear, and he loves our kit. You’ll notice he’s rarely out of one of our Harrington jackets and a merino T-shirt! I said from the beginning I wanted to create a new brand and an innovative but classic new range, not just plonk a famous person’s logo on some stuff. This attitude to business, and our ethos of inclusivity and quality nailed it.”

Sir Chris Hoy said: “The whole idea behind Hoy Vulpine is to create products that can be used for all kinds of cycling. From a more casual perspective, we want to allow riders to feel like they could ride to their destination and still look good, and not necessarily have to turn up at the pub wearing full team kit looking like they've just finished a stage of the Tour. The kit is also very functional, this is essential. We’re also developing a performance line which is very understated, stylish, not in your face, designed without compromise.

“I love the design process, with both the bikes and the clothing. It’s made me fall back in love with cycling all over again. For a while, the bike and the kit became a tool to do my job on the track, just a series of components. Now I have that more emotional bond again, and working with Vulpine who share the same passion and attention to detail, constantly reassessing and evaluating, makes me hugely excited about the year ahead and seeing the range that we’ve been working so hard on finally go into stores."

Hussey added: “I never expected we’d be able to clinch a deal with Sir Chris Hoy of all icons, but we worked very hard at it and it happened! Its life changing stuff for me and my wife Emmalou, who’ve risked so much to get Vulpine off the ground, and its a game changer for Vulpine”

The Hoy Vulpine range will be available through Evans Cycling and Vulpine’s website. The range will be officially launched at the London Bike Show on 12 February with Sir Chris Hoy attending the Hoy Vulpine stand on 14 February.

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