The London Bike Show is gearing up for its biggest, most action-packed event to date in February 2014 – and BikeRadar readers can save a massive 40 per cent on standard ticket prices.
Held at the London ExCeL from 13-16 February 2014, the show will be a destination for top global brands including Scott, Giant, Boardman, Schwalbe, Rose Bikes, and Kinesis. With such a range of brands across road and mountain bikes, it'll be the perfect venue for visitors hoping to pick up their first bike or upgrade to something really special.
And with the BikeRadar training hub returning to offer pro-level coaching advice on every aspect of cycle training – from obtaining the perfect bike fit to pedal stroke analysis and nutrition advice, the show will set visitors up for a cycling summer to remember. See below for details of discounted tickets to the training hub.
The 2014 show will also host the return of the Animal-WD40 Action Sports Tour, with its ridiculously talented riders captivating the crowds thanks to their supreme mix of agility, balance and aerial skill.
Like last year, a series of high-profile cyclists will be there for team launches and to talk to visitors. At this year's London Bike Show, Sir Chris Hoy and Danny MacAskill visited the hall and IG Sigma Sport unveiled their team roster.
The best bit is that BikeRadar readers are eligible for a whopping discount on ticket price. Book your ticket online now at the London Bike Show website and use the voucher code BIKE01 before 31 December 2013, and you can save 40 percent on the full adult ticket price.
We're also offering a big discount to the always popular BikeRadar Training Hub. Normally priced at £115, we've got an extremely limited number of tickets available for £69. To get your discounted ticket use voucher code TRAIN when booking.
The show will also be held simultaneously with the Telegraph Outdoor Adventure & Travel Show, the Triathlon Plus Show and the London International Dive Show – and visitors will have access to all the events.
In three years since starting out as an expo, the London Bike Show has developed from having 50 exhibitors to attracting more than 200 in 2013.