Zwift to host World Bicycle Relief fundraiser with 24-hour effort

Zwift expects more than 10,000 riders to participate, with Trek to match funds

On December 3rd, more than 10,000 riders are expected to pedal their bikes inside to raise money for World Bicycle Relief as part of the second annual Ride On Zwiftathon.

Zwift is an online training and gaming platform, where riders on a trainer can engage with each other and the terrain in a few different virtual settings. The Ride On Zwiftathon will be held over 24 hours on Zwift.

You can join from anywhere with a trainer and an internet connection, and Zwift is also going to be hosting a few gatherings. A number of current and former pros will be turning the pedals indoors for the cause, including 2016 Paris-Roubaix winner Mat Hayman, Laurens ten Dam, Alex Howes, Jens Voigt, current US champion Greg Daniel, Andy Hampsten, Axel Merckx and current world cross-country champion Annika Langvad.

Come join BikeRadar on Zwift on December 3rd
Come join BikeRadar on Zwift on December 3rd

World Bicycle Relief is a non-profit that distributes highly durable 'Buffalo' bicycles to communities in need to support entrepreneurs, students and health care workers.

When riding on Zwift on Dec. 3, all participants' avatars will be riding the one-speed Buffalo bikes.

World Bicycle Relief hopes to raise $200,000 through the event. There is no registration fee — all donations go straight to WBR. Zwift is encouraging people to raise and/or donate $147, which is the cost of providing one Buffalo bike. 

Trek Bicycles will match all funds raised up to $45,000 if participants pedal a collective 250,000 miles in the 24-hour event. The top fundraiser will also win a custom Trek Project One Madone and a CycleOps Hammer smart trainer.

Ride your trainer and raise money for World Bicycle Relief on December 3rd
Ride your trainer and raise money for World Bicycle Relief on December 3rd

Last year the event raised about $143,000, according to WBR's development director Katie Bolling. 

For more information visit https://worldbicyclerelief.org/en/event/ride-on-zwiftathon/.

BikeRadar US is a proud supporter of World Bicycle Relief. We give our test equipment to The Pros' Closet, which auctions it off and sends the proceeds to WBR. In the past two years we have raised $23,000 for WBR.

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team Issue, Specialized S-Works Tarmac, Priority Eight city bike... and a constant rotation of test bikes
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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