SiS launch elderberry and raspberry GO energy formulas

Less-sweet flavours but same sodium and carbohydrate formula

Published: February 28, 2014 at 9:00 am

Endurance nutrition specialist Science in Sport has added two new flavours to its range of popular GO Energy and GO Electrolyte drinks: elderberry and raspberry.

The UK company identified the slightly less sweet – and dare we say more sophisticated – flavours after favourable early tests with sponsored pro athletes

Luke Heeney, new product director at SiS said: "We were looking to add some new flavours to the range that were slightly less sweet, and with elderberry and raspberry that’s what we’ve got.

"We had some great feedback from initial tests with our pro athletes and that was enough to convince us to produce them."

The products were displayed at this week's ICEbike show in new 500g tubs costing £9.99 each.

The new flavours are the only alteration to the SiS GO recipe. Raspberry-flavoured GO Electrolyte contains sodium and 36g of carbohydrate per 500ml serving. The elderberry GO Energy majors on carbohydrate and offers around 48g of energy per serving.

Visit www.scienceinsport.com for more details.